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Qualification Number: 603/5946/8

Level 7 Diploma in Strategic Marketing

we are good at what we do

Overview and Objective

The OTHM Level 7 Diploma in Strategic Marketing teaches marketing and branding abilities that connect with strong strategic decision-making to retain an organization’s competitive edge.

The diploma qualifies students for employment or advanced status in a Master’s degree.

Students learn marketing, branding, consumer behaviour, and digital communication management via theory and real-time exercises. This certification develops strategic marketing management, consumer behaviour, and branding abilities, as well as the capacity to execute an organization’s plan.

Equivalences

The OTHM Level 7 Diploma in Stratigic Marketing includes 120 credits, 1200 hours TQT, and 600 Guided Learning Hours (GLH).

Duration

The certification is meant to be completed in one academic year for full-time study, however part-time and online learning are also options.

delivery

The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only.

Assessment

OTHM verifies all units internally appraised by the centre. The credentials are criterion-referenced, depending on learning outcomes.

verification

To pass a unit, students must show they've met all learning goals and assessment criteria requirements. Assessor determines whether learners met assessment standards.

audit trail

The Assessor should provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.

Qualification structure

includes 120 credits, 1200 hours TQT, and 600 Guided Learning Hours (GLH).

Progressions

learners are eligible to progress to Master’s top-up programmes at many universities in the UK and overseas with advanced standing.

regulated by Ofqual

Ofqual regulates this qualification (Office of the Qualifications and Examinations Regulation),

no limits in Progressions

Why Choose OTC

For more information visit University Progressions page in OTHM’ s website.

Mandatory units

  • Strategic Management and Marketing (20 credits)
  • Destination Management (20 credits).
  • International Tourism Policy and Development (20 credits)
  • Digital Tourism and Hospitality (20 credits)
  • Organisational Behaviour in International Contexts (20 credits)
  • Advanced Research Methods (20 credits)

Entry requirements

  • An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
  • Mature learners with management experience may also be considered. Learners must check with the delivery centre regarding this experience prior to registering for the programme.
  • Learners must be 21 years old or older at the beginning of the course
  • English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency. For more information visit English Language Expectations page in this website.

we aren't afraid of trying new things

Be part of something great

As a worldwide educational institution, our strength is diversity. Our aim is to cultivate and share knowledge in an international setting for today’s global citizens by expanding possibilities for individuals who choose to participate in higher education and learning, as well as those who would not otherwise be able to do so for various reasons.

We encourage global learning and information exchange by blending personal and professional growth with world-class academic knowledge, leadership, and vision.

We focus on the transformational power of education and learning to improve the economic and personal health of students, teachers, and society as a whole.

We strive to be great, responsive, and collaborative.

Supporting The Vision Of Widening Global Access To Higher Education, We Believe In Contributing To The UNESCO Sustainable Development Goals (SDG) And The Global Education And Higher Education Target To “Ensure Equal Access For All Women And Men To Affordable Quality Technical, Vocational And Tertiary Education, Including University.” (UNESCO 2015)

We’ve implemented sustainable development into our learning, teaching, and culture to motivate students to make a difference in the world.

Specification | June 2020
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