Grow your knowledge and stay ahead of your competitors
Course Title
BSc (Hons) Business Management
Study Method
Blending Mode (Distance & full time)
Course Type
Top-Up (Final Year Only)
Start Date
January / May / September
Course Level
Undergraduate
Course Duration
12 months
Module 1:Strategic Management
BSc (Hons) Business Management
Strategic Management is a fascinating module in our business management degree that studies the long-term purpose and direction of organisations through analysis of how to achieve a sustainable competitive advantage. You’ll explore core frameworks and analytical techniques that will enable you to assess the resources and capabilities of organisations in relation to the conditions of the industry, macro environment, and stakeholder pressures. Your focus then turns to strategic implementation, specifically in relation to business-level and corporate-level strategies.
You’ll develop an understanding of the shift towards more environmentally, socially and economically responsible business practice, and in particular focus on the drivers behind this shift. This includes enhancing your understanding of the sustainable development goals and growing business arguments for including a consideration of sustainability in all business and management practice.
This module is designed to give you an overall understanding of marketing communications and the part that it plays in business success. You’ll explore both the role of communications and the integrated nature of modern advertising campaigns, and the tools, techniques, and implementation strategies used in online and offline marketing communications. You’ll analyse the advantages and disadvantages of each, illustrating how the tools interact with the other elements of the marketing mix and why this integration is important.
Module 4: Business Management Undergraduate Major Project
Business Management Undergraduate Major Project
The major project will give you the chance to demonstrate what you have learned on live brief assessments and be part of an interdisciplinary team addressing a current issue in business. You’ll be presented with a current business issue and be required to research, analyse, and evaluate the issue effectively as a team. You’ll act as the expert in your field of study to bring the perspective of that specialty to a complex business problem.